• Event Info
• Benefits of Exhibiting
• Exhibitor Site Options
• Additional Information
• Competition at the Show
• Application Form
• Import Regulation

Singapore Garden Festival
16-25 December 2006

Singapore’s first International garden and flower show welcomes the World to the Premier Garden City on the Equator. Singapore has established a hard-won reputation as the premier Garden City of the Tropics. More than four decades of consistent and concerted effort in planning and establishing the city’s lush plantings and network of tree-lined streets, well-situated parks and tropical gardens has resulted in a global city that is ideal for hosting the first international garden and flower show on the equator. The geographic position of Singapore makes the Singapore Garden Festival the perfect marketplace to showcase the products and services of the horticultural industry from both northern and southern hemispheres as well as those of Asian and New World nations.

We invite the world to the Singapore Garden Festival.

The Singapore Garden Festival will be a biennial event and is positioned to take its place amongst the top flower and garden shows on the international calendar. Unique to the Festival is the showcasing of the creations of top international award-winning landscape and garden designers, florists and horticulturists specially invited to the Festival. These professionals and garden enthusiasts will work alongside Singapore’s own talented residents to create outstanding displays and activities to please the eye and delight the senses.

This floral fiesta of beauty and exciting cultural events is anticipated to attract more than 200,000 visitors, as well as introducing visitors from around the world to our city of perpetual summer.

The Event
The Singapore Garden Festival is a ten-day event and is envisioned to be the top flower and garden show in the Tropics. The Singapore Garden Festival is designed to capture the imagination and interest of the man in the street, the serious gardener and visitors of all ages.

Five focus areas are planned for the event:

1. “Best of Show” Designer Gardens – Level 6
The event will be unique in that for the first time in the world, we will be gathering international and local award-winning landscape designers to create stunning garden displays.

The gardens will be judged by an international panel of judges. An overall winner will be awarded the prestigious award - the Trophy for the Grand Champion Garden Display.

2. Floral Windows to the World – Level 6
Stunning arrangements of flowers and foliage will showcase the skill and artistry of floral designers from home and abroad.

The floral displays will be judged by an international panel of judges and an overall winner will be awarded the prestigious award - the Trophy for the Grand Champion Floral Display.

3. Orchid Extravaganza – Level 4
The most important plant group in the international floriculture trade, the orchids, will be emphasized through number of exhibits and the sheer varieties of shape, colour and form represented.

4. Vibrant Marketplace – Level 4
The widest array under one roof in Singapore of plants, gardening products, equipment and tools, garden enhancing furnishings, arts and craft, and garden-related lifestyle products will be presented for sale to the visitors of the Festival.

5. Garden Fiesta – Level 4
A programme of events catering to all segments of the visitors – from the young visitors to the gardening enthusiasts - are planned. Performing groups of artistes will delight and entertain while enhancing the fiesta ambience of the Singapore Garden Festival.

We invite you to participate as an exhibitor in the 2006 Singapore Garden Festival.
The event will be supported by an extensive PR and advertising campaign.

The benefits of exhibiting are numerous whether you are a retailer, product or service supplier, landscape or floral designer.

The opportunities to leverage your involvement in the show include:

• Opportunity to promote your business to a captive and qualified audience.
• Ability to participate in promotional activities linked with the event.
• The chance to test-market your new ideas, products and services.
• Opportunity to design your own landscape or floral display uninhibited by a client brief.
• A means to generate publicity for your business.
• The opportunity to gain the recognition of your peers and the possibility of award winning prestige.
• Involvement in a vibrant and progressive event showcasing industry trends in design.
• Access to product launch and public relations opportunities for your business.
• Business to business networking opportunities with industry peers and professionals.

• Landscape Show Garden Display – Level 6.
• Floral Design Display – Level 6.
• Retail sales site – Level 4
• Exhibition Design site – Level 4.
• Supply of product to a display.

Landscape Show Garden Display – Level 6
The landscape display sites are identified on the exhibition map on the floor plan for level 6. These sites are complimentary and reserved for exhibitors who will mount an impressive display and utilize the height and width available to best set off the display.

The accompanying legend identifies the site size for each space.

Application can be received for the space but final acceptance and allocation will only be done after a design brief has been submitted to event management for approval.

The site space is complimentary and all costs associated with the construction and final presentation of the display shall be borne by the designer/constructor.

Restriction: No selling from these sites is allowed.

Floral Design Display – Level 6

The floral display sites are identified on the exhibition map on the floor plan for level 6. These sites are complimentary and reserved for exhibitors who will mount an impressive display and utilize the height and width available to best set off the display.

All exhibitors who intend to display must incorporate a predominance of fresh cut flowers and foliage materials of at least 70%.

The accompanying legend identifies the site size for each space.

Application can be received for the space but final acceptance and allocation will only be done after a design brief has been submitted to event management for approval.

The site space is complimentary and all costs associated with the construction and final presentation of the display shall be borne by the designer.

Restriction: No selling from these sites is allowed.

Retail Sales Site- Level 4

There are a combination of retail selling spaces available. This combination can also be varied on application to Event Management.

The retail selling sites are identified on the exhibition map on the floor plan for level 4. The accompanying legend identifies the site size for each space.

The retail categories that will be allowed at the event are:
• Plants, green life and turf.
• Garden gifts, accessories and books.
• Garden tools, equipment and machinery.
• Garden lifestyle products (umbrellas, furniture, BBQ’s, kids play equipment, etc).
• Fertilizers and soil agents.
• Cut flowers.
• Floral sundries.
• Landscape products (pavers, pergolas, decking and services etc)
• Landscape service.
• Water features.
• Garden sculpture and art work.

The standard spaces available are:
- Packaged 3m x 3m square retail space. The package includes 3 walls, general power, lighting, signage, carpet tiles, a small table and two chairs.
- 6m x 6m square retail space. Space only.

Exhibition Design Site – Level 4

The event will make available six complimentary exhibition design spaces. The sites are identified on the exhibition map on the floor plan for level 4. The accompanying legend identifies the site size for each space.
These spaces are purely for the creation of a display to promote your product, services or company. They are reserved for exhibitors who will mount an impressive display and utilize the height and width available to best set off the display.

Application can be received for the space but final acceptance and allocation will only be done after a design brief has been submitted to event management for consideration.

The site space is complimentary and all costs associated with the construction and final presentation of the display shall be borne by the designer.

Restriction: No selling from these sites is allowed

Supplying Product

While you may not wish to take an individual display site you may wish to support the event or individual designers by having your products incorporated into a floral or landscape display site.

If you would like to take up this opportunity you are welcome to provide the organizers with a list of products and we will forward them onto selected designers.

The suppliers will be recognized within the display signage.

• Ten-day public event. All retail booths to be manned for all event opening hours.
• Landscape displays will have 8 days to set up.
• Floral displays can have up to 4 days to set up.
• Retail sites can have up to 4 days to set up.
• Signage is provided.
• Exhibitor access passes for staff are provided.
• Exhibitor Set-Up and Pack-Up Manual will be provided detailing all event terms and conditions, venue facilities and installation requirements.
• Quarantine information

Choosing the highest standard of Exhibitor
Applications for exhibition space at the show will be assessed against the following criteria (not in order of importance):
• The relevance of the product/service/display to the event.
• The impact of your display.
• The likely educational value of the product, service or display.
• The degree to which the display can be presented so as to enhance the Show’s presentation.

Show Garden Design Awards – Level 6
All exhibits featuring a landscape designed and constructed garden will be classified as a “Show Garden” and judged under the Show Garden Criteria.

By definition, a Show Garden will be a display that represents a landscape garden and relies on design principals and planting concepts. Such core principles can be complemented by the addition of flair and “theatre” in the garden display.

Floral Feature Design Awards – Level 6
All floral displays as designated will compete in this category with the judges looking for flair, creativity and innovation.

Winning an award at the Show is highly prestigious and is of great value to an exhibitor. The award is a lasting recognition of quality, which reaches a far wider audience than just the visitors attending the Show.

Click here for the Exhibitor Application Form.

The Application Form details the Terms and Conditions applicable to exhibiting at the Singapore Garden Festival 2006, Cancellation Terms and explains booking "Reservation Fee" deposit details.

Please note: Adobe Acrobat Reader required. To download it for free from Adobe Systems click on the Acrobat Reader icon on the left.

Closing date for application: 1 September 2006.
Application received prior to 1 March 2006 will receive first preference.

TO APPLY FOR EXHIBITION SPACE, COMPLETE THE ACCOMPANYING APPLICATION FORM AND RETURN TO :

SINGAPORE GARDEN FESTIVAL, c/o IMG,
SHAW CENTER, 1 Scotts Road #21-01/03 Singapore 228208

For Further Information
Contact Maya Hidajat on mhidajat@imgworld.com or call (65) 6730 9733

The Singapore Garden Festival is organised by the National Parks Board
Appointed Event Manager: IMG (Singapore)